Advertising policies


TABLE OF CONTENTS




1. Overview

Our Advertising Policies provide guidance on what types of ad content are allowed. When advertisers place an order, each ad is reviewed against these policies. If you think your ad was mistakenly disapproved, you can request a review of the decision by emailing OOima support at support@ooima.com.


2. The Ad Review Process

OOima ad review system relies primarily on automated tools to check ads against our Advertising Policies. This happens automatically before ads begin running, and is typically completed within 24 hours, although it may take longer in some cases. During this review, the status of the ad will be “In Review.” Additionally, ads may be reviewed again, including after they are live.




3. What to do if your ad is rejected?




4. Prohibited Content

  • Illegal Products or Services
    Ads must not constitute, facilitate, or promote illegal products, services or activities. Ads targeted to minors must not promote products, services, or content that are inappropriate, illegal, or unsafe, or that exploit, mislead, or exert undue pressure on the age groups targeted.



  • Unsafe Substances
    Ads must not promote the sale or use of illicit or recreational drugs, or other unsafe substances, products or supplements, as determined by OOima in its sole discretion.

  • Weapons, Ammunition, or Explosives
    Ads must not promote the sale or use of weapons, ammunition, or explosives. This includes ads for weapon modification accessories.

  • Adult Products or Services
    Ads must not promote the sale or use of adult products or services. Ads promoting sexual and reproductive health products or services, like contraception and family planning must be targeted to people 18 years or older and must not focus on sexual pleasure.

  • Adult Content
    Ads must not contain adult content. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.

    Ads that assert or imply the ability to meet someone, connect with them or view content created by them must not be positioned in a sexual way or with an intent to sexualise the person featured in the ad.

  • Third-Party Infringement
    Ads must not contain content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights. To report content that you feel may infringe upon or violate your rights, please email our support center at support@ooima.com.

  • Sensational Content
    Ads must not contain shocking, sensational, or excessively violent content.

  • Personal Attributes
    Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnicity, religion, beliefs, age, sexual orientation or practices, gender identity, disability, physical or mental health (including medical condition), vulnerable financial status, voting status, membership in a trade union, criminal record, or name.

  • Misinformation
    OOima prohibits ads that include claims debunked by third-party fact checkers or, in certain circumstances, claims debunked by organizations with particular expertise. Advertisers that repeatedly post information deemed to be false may have restrictions placed on their ability to advertise on OOima.

  • Controversial Content
    Ads must not contain content that exploits crises or controversial political or social issues for commercial purposes.

  • Cheating and Deceitful Practices
    Ads may not promote products or services that are designed to enable a user to engage in cheating or deceitful practices.

  • Grammar & Profanity
    Ads must not contain profanity or bad grammar and punctuation. Symbols, numbers and letters must be used properly without the intention of circumventing our ad review process or other enforcement systems.

  • Personal Health
    Ad content must not imply or attempt to generate negative self-perception in order to promote diet, weight loss, or other health related products.

  • Payday Loans, Paycheck Advances, and Bail Bonds
    Ads may not promote payday loans, paycheck advances, bail bonds, or any short-term loans intended to cover someone's expenses until their next payday. Short term loan refers to a loan of 90 days or less.

  • Multilevel Marketing
    Ads promoting income opportunities must fully describe the associated product or business model, and must not promote business models offering quick compensation for little investment, including multilevel marketing opportunities.

  • Penny Auctions
    Ads may not promote penny auctions, bidding fee auctions, or other similar business models.

  • Misleading Claims
    Ads must not contain deceptive, false, or misleading claims like those relating to the effectiveness or characteristics of a product or service, including misleading health, employment or weight-loss claims that set unrealistic expectations for users.

  • Low Quality or Disruptive Content
    Ads must not contain content leading to external landing pages that provide an unexpected or disruptive experience. This includes misleading ad positioning, such as overly sensationalized headlines or prompts for users to inauthentically interact with the ad, and leading people to landing pages that contain minimal original content and a majority of unrelated or low quality ad content.

  • Spyware or Malware
    Ads must not contain spyware, malware, or any software that results in an unexpected or deceptive experience. This includes links to sites containing these products.

  • Unacceptable Business Practices
    Ads must not promote products, services, schemes or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information.

  • Circumventing Systems
    Ads must not use tactics intended to circumvent our ad review process or other enforcement systems. This includes techniques that attempt to disguise the ad's content or destination page.

  • Prohibited Financial Products and Services
    Ads must not promote financial products and services that are frequently associated with misleading or deceptive promotional practices.

  • Sale of Body Parts
    Ads must not promote the sale of human body parts or fluids.

  • Vaccine Discouragement
    Ads must not discourage people from vaccination or advocate against vaccines.

  • Inflammatory Content
    Ads must not contain claims that a person or group of people are a threat to the physical safety, health, or survival of others on the basis of race, ethnicity, national origin, religious affiliation, sexual orientation, caste, sex, gender, gender identity, serious disease, disability, or immigration status.
    Ads must not promote violent or dehumanizing speech, statements of inferiority, or contempt or disgust based on protected characteristics or immigration status.




5. Restricted Content

  • Alcohol
    Ads that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with OOima's targeting requirements and applicable local laws.

  • Dating
    Ads for dating services are not permitted.

  • Online Gambling and Gaming
    Ads that promote online gambling, and gaming where anything of monetary value (including cash or digital/virtual currencies, e.g. bitcoin) is not permitted.

  • Promotion of Online Pharmacies
    Ads for online pharmacies are not permitted.

  • Promotion of Over-The-Counter Drugs
    Ads that promote over-the-counter medicines is not permitted.

  • Subscription Services
    Ads for subscription services, or that promote products or services that include negative options, automatic renewal, free-to-pay conversion billing products, or mobile marketing are not permitted.

  • Financial and Insurance Products and Services
    Ads promoting credit card applications, or financial services with accredited institutions are not permitted.

  • Ads About Social Issues, Elections or Politics
    Advertisers cannot run ads about social issues, elections or politics.

  • Cryptocurrency Products and Services
    Ads may not promote cryptocurrency trading platforms, software and related services and products that enable monetization, reselling, swapping or staking of cryptocurrencies.

  • Cosmetic Procedures and Wellness
    Ads targeting weight loss products and services, cosmetic surgeries and procedures or dietary, health, or herbal supplements are not permitted.

  • Social Casino Games
    Ads for social casino games, which are online games that simulate casino gambling (e.g. poker, slots, roulette etc) where there is no opportunity to win money or money’s worth, are not permitted.

  • Promotion of Prescription Drugs
    Ads may not promote prescription drugs.



6. Targeting

  • You must not use targeting options to discriminate against, harass, provoke, or disparage users or to engage in predatory advertising practices.



7. Lead Advertisements

Advertisers must not create Lead Ads questions to request the following types of information without our prior written permission.
  • Account Numbers
    Ads must not request account numbers, including frequent flyer numbers, loyalty card numbers, or cable or telephone account numbers without our prior permission.

  • Criminal History
    Ads must not request information regarding criminal or arrest history without our prior permission.

  • Financial Information
    Ads must not request financial information, including bank account numbers, bank routing numbers, credit or debit card numbers, credit scores, income, net worth or how much debt someone has without our prior permission.

  • Government Issued Identifiers
    Ads must not request government-issued identifiers, including Social Security numbers, passport numbers or driver's license numbers without our prior permission.

  • Health Information
    Ads must not request health information, including physical health, mental health, medical treatments, medical conditions or disabilities without our prior permission.

  • Insurance Information
    Ads must not request insurance information, including current insurance policy numbers, without our prior permission.

  • Political Affiliation
    Ads must not request information regarding political affiliation.

  • Race or Ethnicity
    Ads must not request information regarding race or ethnicity without our prior permission.

  • Religion
    Ads must not request information regarding religion or philosophical beliefs without our prior permission.

  • Sexual Orientation
    Ads must not request information regarding sexual orientation or information about the sexual life of the individual, including what gender(s) the person prefers to date, without our prior permission.

  • Prefill Questions
    Ads must not request the same or substantially similar information that you could use a Prefill Question to request.

  • Trade Union Membership
    Ads must not request information regarding trade Union membership status without our prior permission.

  • Usernames or Passwords
    Ads must not request usernames or passwords, including usernames and passwords for existing and new accounts, without our prior permission.



8. Use of Our Brand Assets

  • Brand Endorsement
    Ads must not imply an OOima endorsement or partnership of any kind.

  • Brand Usage in Ads
    Ads linking to OOima content (including Pages or sites that use OOima Login) may make limited reference to "OOima” in ad text for the purpose of clarifying the destination of the ad.
    Ads should not represent the OOima brand in a way that makes it the most distinctive or prominent feature of the creative.
    OOima brand assets should not be modified in any way, such as by changing the design or color, or for the purpose of special effects or animation.

  • Copyrights & Trademarks
    All other ads and landing pages must not use our copyrights, trademarks, or any confusingly similar marks, except with our prior written permission.

  • User Interface Screenshots
    When featuring the OOima User Interface (UI) in an ad, it must accurately depict how the UI currently appears and functions in product. If an action or functionality depicted cannot happen in the current product or within the current UI then it cannot appear to happen in an ad.
    Depictions of the UI in ads must be featured within the context of a relevant device (ex, mobile or desktop).
    The UI may not be modified in any way, including, but not limited to: adding special effects, interference or animation. Glyphs or elements of the UI may not be used separately or individually.



9. Data Use Restrictions

  • Ensure any ad data collected, received or derived from your OOima ad ("OOima advertising data”) is only shared with someone acting on your behalf, such as your service provider. You are responsible for ensuring your service providers protect any OOima advertising data or any other information obtained from us, limit their use of all of that information, and keep it confidential and secure.

  • Don’t use OOima advertising data for any purpose (including retargeting, commingling data across multiple advertisers’ campaigns, or allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis (unless authorized by OOima) and only to assess the performance and effectiveness of your OOima advertising campaigns.

  • Don’t use OOima advertising data, including the targeting criteria for your ad, to build, append to, edit, influence, or augment user profiles, including profiles associated with any mobile device identifier or other unique identifier that identifies any particular user, browser, computer or device.

  • Don't transfer any OOima advertising data (including anonymous, aggregate, or derived data) to any ad network, ad exchange, data broker or other advertising or monetization related service.



10. Things You Should Know

  • The Advertising Policies apply to ads and commercial content served by or purchased through OOima, on or off OOima services, including ads purchased under AAAA/IAB Standard Terms and Conditions. Your use of OOima's advertising products and services is part of “OOima” under OOima's Statement of Rights and Responsibilities (https://www.ooima.com/legal/terms, the “SRR”) and is subject to the SRR.

  • Advertisers are responsible for understanding and complying with all applicable laws and regulations. Failure to comply may result in a variety of consequences, including the cancellation of ads you have placed and termination of your account.

  • We do not use sensitive personal data for ad targeting. Topics you choose for targeting your ad don't reflect the personal beliefs, characteristics or values of the people who use OOima.

  • If you are managing ads on behalf of other advertisers, each advertiser or client must be managed through separate ad accounts. You must not change the advertiser or client associated with an established ad account; set up a new account. You are responsible for ensuring that each advertiser complies with these Advertising Policies.

  • You must not sell, rent, buy or exchange site privileges, such as administrative access, for assets that belong to you or that you manage. Helping anyone evade or circumvent our enforcement of our policies or terms of service is also prohibited.

  • OOima reserves the right to reject, approve or remove any ad for any reason, in our sole discretion, including ads that negatively affect our relationship with our users or that promote content, services, or activities, contrary to our competitive position, interests, or advertising philosophy.

  • These policies are subject to change at any time without notice.